4

3

2

1

Content

All requirements present well written text and carefully chosen visuals work together to illustrate and inform about poster subject

All requirements present, descriptive text and appropriate visuals work together to inform viewers

Most requirements present, text contains some inaccuracies or lacks organization or impact, inappropriate or missing visuals

Requirements missing poorly written inaccurate or insufficient text and or visuals or “cut & pasted” text.

Design

Followed layout sample, logical and easy to read text and visuals, neatly designed layout compliments content

Followed layout sample, logical text and visuals that are neat and easy to understand

Followed layout sample, somewhat disorganized

Did not follow layout sample disorganized hastily and carelessly planned

Creativity

Pleasing use of color, shapes, symbols and other graphic elements captures viewers’ attention and interest

Good use of color and eye-catching graphic elements

Graphics have clustered appearances or are sparse (too much empty space)

Little constructive use of color or graphic elements

Visual Appeal

Incorporates unique and pertinent ideas design elements, visuals or text that make the poster stand out

Contains some unique or imaginative elements

Contains some good, although not entirely original elements

No evidence or creativity